Colin Asiimwe, Head of Marketing, MultiChoice Uganda indicated that with the football season is in full gear, customers of DStv and GOtv will have a wide range of leagues to choose from. FILE PHOTO
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By Colin Asiimwe In reference to an excerpt in Seth Godin’s book titled; This is Marketing, marketing is defined as a fundamental element in the decision-making process, as it is everywhere and a part of our day to day activities as we interact with billboards, roadsters, listen to adverts on radio, watch them on TV, read them in newspapers, and via online channels, which cycle goes on and on

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