Why and How the Nature of Customer Reward is Important in Brand Campaigns

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By Nellie Mwandha Customers like a good giveaway or promotion from companies which they receive or consume in form of a product or service. Whereas December is filled with contest campaigns to reward customers, January has back-to-school offers always roaming. While this might seem expected, to companies, this is a valuable marketing technique and a time to emphasize their place in the market.