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POATE2020: UTB CEO urges Ugandan tourism players to adopt technology and research for growth

by Muhereza Kyamutetera
LEFT –RIGHT: Stephen Asiimwe, the former UTB CEO, Lilly Ajarova, the current Chief Executive Officer of Uganda Tourism Board and Ms. Jean Byamugisha- the Executive Director of Uganda Hotel Owners Association (UHOA) facilitate the session on “Emerging Trends in Tourism and Hospitality.”

Digitalisation and the rise of digitally connected youthful travelers, coupled with a growing middle class in Asia and Africa are some of the major trends that are poised to disrupt…

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About the Author

Muhereza Kyamutetera is the Executive Editor of CEO East Africa Magazine. I am a travel enthusiast and the Experiences & Destinations Marketing Manager at EDXTravel. Extremely Ugandaholic. Ask me about #1000Reasons2ExploreUganda and how to Take Your Place In The African Sun.

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