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Uganda Breweries Limited (UBL), under its vast beer portfolio, has launched the “Buckets of Cheer” campaign to mark the festive season, aiming to bring Ugandans together, spread joy, and create unforgettable moments of celebration.
The campaign, which celebrates the values of togetherness, inclusivity, and joy, encourages Ugandans to connect with loved ones during the festive season, whether at large gatherings or family get-togethers. With UBL’s diverse range of beers, including Bell Lager, Bell Citrus, Guinness, Guinness Smooth, Pilsner Lager, Tusker Lager, Tusker Lite, and Tusker Malt, the company seeks to elevate celebrations across the country.
As part of the launch, UBL encouraged companies from various industries to come together and celebrate in the spirit of festive cheer. “At UBL, we believe the festive season is all about connection, joy, and creating unforgettable memories,” said Elizabeth Mutamuliza, Ag. Marketing Manager Beer at Uganda Breweries Limited. “Through the ‘Buckets of Cheer’ campaign, we want to be a part of every celebration, from Christmas dinners to New Year’s Eve parties, by offering the perfect beverage choices to elevate these special moments.”
UBL’s well-loved beer brands, including Bell Lager, Bell Citrus, Guinness and Guinness Smooth, Pilsner Lager, Tusker Lager, Tusker Lite, and Tusker Malt are at the centre of this year’s celebration. The “Buckets of Cheer” campaign underscores UBL’s commitment to being part of Uganda’s festive traditions, with offers tailored to complement key moments on the holiday calendar.
“This campaign is a celebration of what makes Uganda so unique—the vibrant culture and the deep sense of togetherness,” added Mutamuliza. “As we ring in the season, we want to give our customers more reasons to celebrate with the brands they know and love.” “We encourage everyone to raise their glasses and toast to life, love, and laughter this season,” Mutamuliza concluded. “Let’s come together and celebrate what truly matters.”
As the festive season unfolds, UBL remains committed to promoting responsible drinking, ensuring that the joy of the season is celebrated safely.