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On Saturday, September 14, Uganda Breweries Ltd (UBL) hosted several industry captains and business moguls as they relaunched the highly anticipated Johnnie Walker Blue Club. The landmark event, held at the picturesque Pineapple Bay Island, a premier venue known for its exclusivity and prestige, marked a significant moment in Uganda’s business landscape.
The exclusive Club is a premier networking platform designed to foster meaningful connections and unlock new opportunities for its members. A reserve for individuals who epitomise excellence and distinction, the club offers meticulously curated events that seamlessly merge business discourse with refined luxury. The re-launch on Saturday was nothing short of exceptional.
From the moment the guests boarded boats at the scenic Lake Victoria Serena Resort at Kigo, it was evident that the event exuded elegance. Upon arrival, guests were greeted with a long blue carpet and a range of exquisitely crafted Johnnie Walker cocktails, setting the stage for a day of relaxation, refinement, and deep conversations.
The afternoon kicked off with a whisky mentorship and tasting session, highlighting the rich flavours of the iconic Johnnie Walker Blue Label. During this session, guests were guided through the art of savouring the finest whiskies, focusing on Johnnie Walker Blue Label, learning and unlearning the delicate nuances of enjoying undoubtedly one of the world’s most iconic and rarest whiskys to date.
Co-hosted by Mr Amos Nzeyi, the Chairman of Crown Beverages Ltd, the relaunch welcomed distinguished figures like Buganda Prince David Wassajja, Heads of Uganda’s leading Financial Institutions, Board Chairs from distinguished private sector entities and renowned business moguls. Their presence underscored the event’s exclusivity, providing a rare opportunity for Uganda’s business leaders to engage in meaningful exchange within an elegant, relaxed environment.
In his remarks, Nzeyi commended UBL’s contribution to the Ugandan economy. UBL’s Board Chairman and reigning Blue Club Patron- Jimmy Mugerwa, emphasised the significance of business leaders coming together in unconventional settings.
“Tonight is not just a celebration of luxury and craftsmanship, but a gathering of visionaries who continue to take bold steps that shape the future of business in Uganda,” Mugerwa noted, underscoring the importance of fostering excellence within the business community.
UBL Managing Director Andrew Kilonzo expressed gratitude to the guests for taking time off their busy schedules to attend the relaunch. He outlined the unique offers and privileges of being a Blue Club member, including exclusive access to Johnnie Walker’s home in Scotland, access to limited releases, timely deliveries, personalised bottle engraving services, and VIP shopping experiences, among others.
Beyond the business networking, the evening was also filled with enchanting entertainment. Saxophonist Michael Kitanda set the tone with soulful melodies, while Uganda’s legendary DJ, Selector Jay, played an eclectic mix of 70s and 80s Pop, R&B, and the latest Afrobeat hits, keeping the atmosphere lively and sophisticated. His perfectly curated playlist struck a chord with the diverse crowd, taking them on a musical journey that was a perfect backdrop for great conversations.
The Johnnie Walker Blue Club relaunch sets a new benchmark for luxury experiences in Uganda, blending business networking with elite lifestyle offerings. By invitation only, members must undergo a meticulous vetting process, and with an annual subscription fee of $1,500, they gain access to unparalleled experiences designed to enhance both business and leisure.