This is why TBWA is The Disruption Company®: An interview with Albert Mucunguzi, the COO of Uganda’s most-awarded advertising agency TBWA officially identifies itself as The Disruption Company. But it is one thing to lay claim on who you are or want to be, but it is when your creative works and or your people are put to the test; measured against their peers and emerge tops, that you truly earn the social license to unapologetically claim to be, The Disruptive Company — the Silverback of Uganda’s Advertising industry.