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This is why Destination Uganda’s triple win at the 4th International Tourism Film Festival Africa is important

CEO Reporter

Lilly Ajarova, Uganda Tourism Board Chief Executive Officer. She dedicates the win to players in the private sector tourism value chain who braved the past two challenging years and on whom hopes of recovery are banked

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By Lilly Ajarova Numbers do not lie. That Destination Uganda, the Pearl of Africa, is the most competitive tourism destination on the African continent, that is packed with the rarest, precious and most beautiful attractions and other tourism resources is a fact. More importantly, these resources are spread over an even smaller geographical area, which guarantees visitors, a higher value for

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