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TECH UP OR DIE: Advertisers and marketers urged to embrace technology or face extinction

Participants of the 2023 Silverback Symposium organised by the Uganda Advertising Association.The event was held at Serena Hotel in Kampala under the theme "Tech Up or Die,"emphasizing the critical need for individuals and organizations to embrace and adapt to the evolving landscape of technology or risk becoming obsolete.

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Getting your Trinity Audio player ready… The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusiasts, has ignited discussions on the future of technology under the theme “Tech Up or Die.” The symposium, that took place today at the Serena Hotel had key experts address…

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