TBWA’s Peter Magona to today’s Ad(wo)men: Innovate and disrupt or the digital adkids will eat our bread Peter Magona, has been an adman; a senior adman for more than 11 years now. From 2008, he was the Managing Director at Moringa360 and by virtue of that got to head the MoringaOgilvy affiliation in Uganda till Moringa parted ways with Ogilvy Africa around 2015. Today Magona, heads TBWA Uganda, one of the largest advertising agencies in Uganda and an affiliate member of TBWAWorldwide, itself part of the Omnicom Group. In over 17 years of communications, Magona has been part of a team that created and or nurtured several brands and has seen the advertising industry go through its twists and turns. CEO East Africa’s Muhereza Kyamutetera sought his take on the advertising industry’s present and future and the role that TBWA wants to play therein.