According to the Tourism Sector Annual Performance Report FY2017/18), 80% of Uganda’s tourist arrivals are from Africa with Rwanda and Kenya sharing 31% and 24% respectively. Outbound tourism from Africa to the rest of the world, has been growing from 9.8 million in 1990 to 42.1million in 2017, according to UNWTO 2018 Tourism Highlights). Again, according to United Nations World Tourism Organisations (UNWTO), the largest majority of international travel takes place within travellers’ own regions (intraregional tourism)- 4 of 5 tourists travel within their own region. As such Africa remains a strategic tourist market for Uganda.