Marketing and Advertising Archives

Winnie Kamusiime to lead new secretariat as elected President of Uganda Marketers Society

by Paul MurungiCompany News News & AnalysisMay 7, 2024May 7, 2024

The Uganda Marketers Society has unveiled Charity Winnie Kamusiime – Asiimwe as the elected President who will equally preside over a newly inaguarated secretariat comprising other 9 directors. The new secretariat was unveiled at the Annual General Meeting (AGM) on May 4th at Hotel Africana following a competitive campaign period. Kamusiime – Asiimwe, a Chartered Marketer who has over 16…

Are Chief Marketing Officers battling with attribution models?

by CEO ReporterNews & AnalysisNovember 9, 2022November 9, 2022

By Glenn Gillis, CEO, Sea Monster “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The famous saying by successful US merchant…

Why and How the Nature of Customer Reward is Important in Brand Campaigns

by CEO ReporterNews & Analysis Thought LeadershipFebruary 15, 2022February 15, 2022

By Nellie Mwandha Customers like a good giveaway or promotion from companies which they receive or consume in form of a product or service. Whereas December is filled with contest…