Lilly Ajarova

It’s Been an Honour of a Lifetime to Serve Uganda—UTB’s Lilly Ajarova Pens Farewell Message

by Brian EmorutHospitality & TourismNews & AnalysisMarch 12, 2025March 12, 2025

After six transformative years at the helm of the Uganda Tourism Board (UTB), Lilly Ajarova has penned a heartfelt farewell message, reflecting on her remarkable journey since taking office on…

Uganda’s 100 Leading and Most Admired CEOs 2024

by Muhereza KyamuteteraCEOsLists & RankingsThe Big StoryDecember 19, 2024December 19, 2024

Hardly two years after arriving in Uganda to take up her very first CEO role at Uganda’s largest telco, MTN Uganda, Sylvia Mulinge has emerged as Uganda’s most admired CEO,…

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How the ultra-modern Speke Resort Convention Centre added its Midas touch to POATE 2024, Uganda’s flagship tourism Expo 

by Muhereza KyamuteteraIndustry & AnalysisThe Big StoryThe Executive TravelerMay 29, 2024May 29, 2024

The new ultra-modern Speke Resort Convention Centre (SRCC) has been rated as one of the major success drivers of the recently concluded and hugely outstanding 8th edition of the Pearl…

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Uganda Tourism Board assures tourists on safety

by CEO ReporterHospitality & TourismOctober 20, 2023October 20, 2023

Uganda remains a safe and secure country to tour despite the fatal attack on two tourists and a local tour guide in Queen Elizabeth National Park by unknown individuals, the…

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UTB unveils The Explore Uganda Brand at CHOGM 2022 in Kigali

by CEO ReporterNews & AnalysisJune 21, 2022June 21, 2022

Uganda Tourism Board (UTB), in partnership with the Uganda High Commission in Kigali, will showcase Uganda’s tourism potential during the 26th Commonwealth Heads of Government Meeting (CHOGM) 2022 in Kigali,…

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UTB hands over International Tourism Film awards to Tourism Minister

by CEO ReporterNews & AnalysisMay 30, 2022May 30, 2022

Uganda Tourism Board (UTB) on Friday officially handed over three international tourism film awards to Tom Butime, the Minister of Tourism, Wildlife and Antiquities during a colourful ceremony held at…

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Uganda to Showcase Tourism Potential at IMEX Frankfurt 2022 in Germany

by CEO ReporterNews & AnalysisMay 27, 2022May 27, 2022

Uganda will join the global meetings industry at the IMEX Frankfurt 2022 in Germany to showcase its potential to the rest of the world. The event will run from May 31…

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This is why Destination Uganda’s triple win at the 4th International Tourism Film Festival Africa is important

by CEO ReporterNews & AnalysisThought LeadershipMay 19, 2022May 19, 2022

By Lilly AjarovaNumbers do not lie.That Destination Uganda, the Pearl of Africa, is the most competitive tourism destination on the African continent, that is packed with the rarest, precious and…

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New Uganda Destination Brand Scoops Three International Tourism Film Awards

by CEO ReporterNews & AnalysisThe Big StoryMay 7, 2022May 7, 2022

Uganda has been crowned this year’s Grand Prix and two times Gold award winner by the International Tourism Film Festival Africa for its film Explore Uganda – The Pearl of…

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Uganda Unveils new Tourism Brand to The Africa Tourism Market at WTM Africa 2022

by CEO ReporterThe Big StoryApril 11, 2022April 11, 2022

The newly unveiled #ExploreUganda destination brand is on full display at this year’s World Travel Market Africa event held in Cape Town, South Africa, bringing together leading travel industry players…

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