Corporate reputation is an aggregate of public perceptions about an organisation’s social, political, ethical and business behaviour and how people engage with that organisation based on these perceptions. Ultimately, this…
Jumia, Africa’s leading e-commerce platform, has announced the appointment of Vinod Goel, as Uganda’s new Chief Executive Officer. Vinod takes over the leadership mantle from former CEO, Ron Kawamara who…
Jumia has celebrated ten (10) years of progress and serving Ugandans with technology. The online platform launched in Uganda in 2012 when e-commerce in the country was virgin and today…
By Colin Asiimwe In reference to an excerpt in Seth Godin’s book titled; This is Marketing, marketing is defined as a fundamental element in the decision-making process, as it is…