Business Idea Archives – CEO East Africa

You have a good business idea but who will your business sell to? (Part 2)

by CEO ReporterBusiness GuruDecember 22, 2023December 21, 2023

Part of developing any business idea into a successful company is understanding the addressable market for it. The best ideas often have clear answers to the following questions: Who is…

How to turn an idea into a profitable business (Part 1)

by CEO ReporterBusiness GuruDecember 21, 2023December 21, 2023

You probably have a business idea or three rattling around in the back of your mind. Whether it’s monetizing a jewelry-making hobby or selling to a growing niche market, if…