Revamping Mountain Tourism: Uganda Tourism Board’s Ajarova leads fact-finding hiking expedition to Rwenzori Mountain top

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In an effort to revamp mountain tourism in Uganda, UTB CEO, Lilly Ajarova, recently led a team of hikers on a 7-day fact-finding hike to Margherita Peak, Mt. Rwenzori's highest point measuring 5,109 metres (16,762 ft)) tall.  The hike is part of the Take on the Pearl Campaign, a UTB-led campaign to promote domestic tourism in Uganda. This leg of the campaign was completed in partnership wi