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Nile Breweries Ltd recently appointed a new Country Director for Uganda & South Sudan, Adu Rando.
He replaces David Valencia, who has now moved to become the Commercial Strategy Director, Africa Zone for ABInBev.
A Brazil native, Rando has been part of the ABI-InBev, Nile Breweries’ parent company for the last 20 years, having served in Brazil, China and most recently, Tanzania.
Prior to moving to Uganda, he served as Route To Market Director Greater Africa, AB InBev, based in Dar es Salaam Tanzania from 2021.
Rando started his career in the On-trade channel as Sales Supervisor in 2003, then Sales Manager, Distributor Manager, Key Account National Director, BU Head of Soft Drinks, and State Sales Director in many different Cities in Brazil, then took on the role of B2B Digital Sales platform project leader for China in 2016, and later was responsible for route to market China division from 2018 until 2020.
As a results-driven international business leader, Rando has extensive experience in sales, operations, digital sales systems platforms, e-commerce, sales structure and process optimization.
Among the new director’s notable achievements, in his previous role, he developed and implemented a comprehensive Route To Market transformation project across 6 countries of the Greater Africa zone (Tanzania, Uganda, Mozambique, Zambia, Ghana, and Botswana).
Rando led the implementation of the global sales app platform BEES, which connects retailers and shops with ABI and its official distributor network, drastically improving service level and customer care.
While in China, he managed to grow AB Inbev’s digital sales app usage from 1.5 thousand users in 2016 to more than 250 thousand in 2019.
Last year, he supported Nile Breweries to become the fastest BEES adoption results globally for ABI to date, taking only 3 months to achieve more than 80% of our sales through the digital app.
He also modernised Customer Service Centers with new systems and processes with the use of algorithms for better sales performance across subsidiaries in Greater Africa.
Rando’s long sales and operations experience in different channels on three large and diverse continents and his unique expertise in driving technological change across markets have provided him with a solid base for his role as Country Director for Uganda.
Commenting about his appointment, Adu Rando, said, that it was “an enormous responsibility that I am honoured and privileged to hold”.
“Working in Uganda with the leading brewer and the support of a competent team is a great opportunity for me personally and professionally. I look forward to interacting with lovely people and enjoying a beautiful climate, and very diverse and tasty food and I cannot wait to meet more of the team, partners and stakeholders who are key to the
success of this brewery,” he said.
Valencia, in his parting shots, said, “leading Nile Breweries has been fulfilling”.
‘Our commercial focus and execution delivered strong results and our resilience is unmatched. Even in the toughest of circumstances we have been a beacon of solidarity because we have a purpose: To create, a future with more cheers,” he said.
He said he was proud to leave behind an “extremely solid” business.