Inside the Pepsi Vs QG Saatchi case: What actually went wrong?

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Crown Beverages Ltd (CBL) could have dragged Advertising Agency QG Saatchi to court to recover some USD84,000 over a failed campaign in Rwanda but the battle is far from over. A closer scrutiny of the case details shows there is much more than meets the eye- CBL could be shooting itself in the foot. Crown Beverages Ltd (CBL) could have dragged Advertising Agency QG Saatchi to court to recover some