OPINION: The Politics of Social Media in the 2020 electoral campaigns

Getting your Trinity Audio player ready...

By John Babirukamu Patrick Amama Mbabazi launched his 2015-2016 presidential campaign with a masterstroke that shock the country. A well-produced video launched on YouTube, not television or radio. And yes, while it spread countrywide over those traditional channels (and WhatsApp), the initial digital launch had the whole country wagging tongues about the “modern launch”, how it was such a