MTN Uganda ordered to pay UGX1 bn to Proline Soccer Academy over Uganda Cranes players’ photos In a landmark ruling that has a huge implication on the relationship between advertising agencies, their clients and the third-party contractors the agencies hire on behalf of their clients on one hand, as well as the commercial relationship between sports associations, clubs and players on the other; court has ordered MTN to pay heavily for continuing to use images of Uganda Cranes players under the erroneous belief that it was entitled to do so, by virtue of being a sponsor of the Federation of Uganda Football Associations (FUFA).