MTN Uganda has announced that it recorded an increase in SMS traffic by 1 million from 14 million to 15 million for the festive period between December,24, 2013 and January,1, 2014 compared to the same period in 2012. The company also announced increased activity in voice, data and mobile money services for the same period. Social Media continues to be a key focus area for the company with MTN Uganda’s Facebook and Twitter pages becoming the fastest growing and most popular social media pages in Uganda.
By the end of 2013, the number of Facebook followers on the MTN Uganda page exceeded 210,000 and its effective use of social media culminated in the prize for best Corporate in the first Social Media awards held in Uganda in November 2013. MTN Mobile Money has also continued to grow in popularity with more than 5 million registered users while data use recorded a significant increase in terms of volumes during the festive period. MTN’s customers consumed more than 112Terabytes worth of internet downloads and uploads during December 2013 alone which increased by 133 percent compared to December 2012.
MTN also recorded a 10 percent increase in voice calls during the festive season owing to the success of its ‘Good Morning Uganda’ promotion which gave customers an opportunity to receive one free minute, every day, from 6 am to 9 am to call their friends on the MTN network. “An early call can start it all, and that’s just what Ugandans have learnt to appreciate this festive season,
