Meet Paddy Muramiirah, the man spearheading Crown Beverages’ aggressive comeback

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Engineers; Mechanical Engineers at that, rarely make it to the top leadership levels, unless of course it is an engineering firm. For brands in the Fast Moving Consumer Goods (FMCG) categories such as soft drinks or alcohol where the flamboyance and exuberance of the brands is one and the same with that of the brand guardians, the top jobs have often been reserved for marketers and sales peopl