Julius Kyazze, one of Africa’s emerging most influential figures in entertainment and creative enterprise, has officially ventured into broadcast media, acquiring a significant stake in NRG Radio Uganda through its parent company, AfriDigital. The strategic move positions Kyazze to play a key role on the board and spearhead the group’s strategic initiatives, including brand development, programming direction, and market expansion across the continent.
Kyazze, widely recognised for establishing and leading creative powerhouses such as Swangz Avenue, Buzz Group Africa, and The Quollective, views this new endeavor as an extension of his vision to develop platforms that profoundly resonate with African culture, creativity, and commerce. Under his leadership, Swangz Avenue has risen to prominence in East Africa as a premier record label and production house, delivering high-quality video, audio, and event management services for notable international and local clients such as MTN, Airtel, Disney, Sony Music, and UNICEF.
Buzz Group Africa, another of Kyazze’s creations, has established itself as a leading brand experience agency across East Africa, known for orchestrating immersive events and activations. It boasts an impressive client roster that includes industry giants like Uganda Breweries Limited, Coca-Cola, MTN, Pepsi, and Standard Chartered Bank. Similarly, The Quollective, his Nairobi-based innovative collective, has garnered widespread acclaim for delivering culturally authentic creative strategies and digital channel management to renowned brands such as Guinness, Smirnoff, and Stanbic Bank Uganda.
“This isn’t a shift—it’s a scale-up,” Kyazze emphasised. “AfriDigital/NRG embodies the bold, unapologetic energy that appeals to today’s African youth. I’m excited to help shape its trajectory as we venture into new territories.”
Writing on his LinkedIn Page, Kyazze further said that he would also take on a strategic role as a Board Member and Group Head of Strategy.
“This isn’t just a new venture—it’s a natural evolution of my passion for building African-led platforms that deeply connect with culture, creativity, and the next generation,” he added, saying this NRG presented “a unique opportunity to redefine radio, content, and audience engagement in Africa”.
“While I continue to lead Swangz Avenue, Buzz Group Africa and The Quollective, this move allows me to contribute to a growing media powerhouse that’s setting the pace for the future of African broadcasting. I look forward to working alongside visionary minds like Alykhan Hudani and the AfriDigital team as we take NRG Uganda to new heights and expand across the region,” he added.
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Alykhan Hudani, Founder and Chairman of AfriDigital, welcomed the partnership, highlighting Kyazze’s visionary leadership, exceptional execution capabilities, and deep cultural insights. “We’re thrilled to collaborate in building the future of African media,” Hudani said. He further noted that the partnership would strengthen NRG’s positioning to become a pan-African media powerhouse, expanding beyond Uganda’s borders and entering new markets with fresh and innovative content.
Since its inception in January 2023, NRG Radio Uganda has quickly connected with young audiences through engaging content across radio broadcasts, digital platforms, and live events. With Julius Kyazze’s leadership, NRG Radio/AfriDigital is set to redefine youth-centric media in Africa, leveraging his deep experience in building brands that inspire, entertain, and resonate with audiences. Kyazze promises an era marked by innovative programming, robust community engagement, and significant contributions to the cultural and creative economy of the region.
“We’re building a new kind of media experience. One that blends storytelling, sound, and social culture into a dynamic platform. It’s about reimagining what radio can be in a digital world and pushing the boundaries of creativity across Africa,” he concluded.
It is not yet clear how much percentage he acquired, but we do understand that the acquisition was made through his investment company, MidNight Sun Ltd.
“It is significant equity that will allow us to build strong media brands together and leverage our existing businesses for growth,” he said in a phone interview.