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Johnnie Walker Uganda has launched its 2024 Gifting Campaign, “The Gift of Big Flavor,” with an exclusive opening of its first-ever Gifting Studio at Village Mall in Bugolobi.
The studio, designed to elevate the festive experience, offers customers a unique, premium space where they can personalize gifts from the Johnnie Walker catalogue and craft memorable, meaningful presents for loved ones.
The launch event, held on November 2nd, brought together media and key personalities, all keen to experience Johnnie Walker’s fresh approach to holiday gifting. Uganda Breweries Limited’s (UBL) Marketing Director, Catherine Ndungu, highlighted the studio’s purpose: “This Gifting Studio is more than just a space; it’s a statement about the art of meaningful gifting and the power of personal connections, especially as we head into the festive season. At UBL, we believe a gift should create a lasting memory.”
The launch held at the Village Mall, in Bugolobi, on Saturday, November 2nd, was attended by media personnel, who experienced first-hand, the brand’s dedication to elevating the gifting experience.
“This Gifting Studio is more than just a space, it’s a statement about the art of meaningful gifting and the power of personal connections, especially as we head into the festive season,” remarked Catherine Ndungu, the Marketing Director of Uganda Breweries Limited (UBL).
“At Uganda Breweries Limited, we believe that a gift should be more than a gesture; it should create a lasting memory,” she added.
At the Gifting Studio, customers can personalise their purchases in several unique ways, such as adding engraved messages and selecting special blends suited to the recipient. This personalised touch transforms each bottle into a cherished keepsake, making it an ideal gift for loved ones and colleagues.
The launch featured a special symbolic moment, that saw Johnnie Walker Uganda recognize Mr Don Wanyama, the CEO of Vision Group, with a bottle of Johnnie Walker Gold Aged 18, that had a personalized message encouraging him to ‘Keep Walking!’
Known for his bold leadership, courage, and excellence, across the media space, Mr Wanyama was celebrated as a true trailblazer whose values align with those of the Johnnie Walker brand.
“His dedication, vision, and excellence reflect the very same values that Johnnie Walker stands for, making him the ideal recipient of our pinnacle of expression, the Johnnie Walker Gold Aged 18,” Ndungu noted.
Wanyama expressed gratitude to Johnnie Walker for recognizing him and applauded the brand for offering thoughtful gifting solutions for the season.
“I’m humbled that Johnnie Walker chose me as the first person to gift this season. We have a very good working relationship with Uganda Breweries Ltd, and our recent analysis positioned them among the top organisations supporting the Ugandan economy. I am glad to be honoured before fellow media practitioners, and I encourage everyone out there to pick a leaf and choose Johnnie Walker as the perfect gift to give to their loved ones this festive season,” Wanyama said.
The Gifting Studio launch signifies an important milestone for Johnnie Walker Uganda. “This space embodies what Johnnie Walker stands for premium quality, progress, Iconicity, personal expression, and unforgettable experiences,” said Christine Kyokunda, the Johnnie Walker Uganda Brand Manager.
As part of the larger Gift the Spirit of the Season campaign, the Johnnie Walker Gifting Studio celebrates the art of premium, personalised gifting alongside other iconic brands, including Tanqueray, Singleton, and Don Julio, each bringing its unique flair to elevate the festive experience this season.
The Johnnie Walker Gifting Studio is open to the public at Village Mall, in Bugolobi till December 29th.