Joel Aita – Engineer, Entrepreneur, and Author with fingers in many pies I met Joel Aita in his office in Entebbe, a gorgeous building I like to think of as JOADAH Towers. If he suddenly decides to give it that name, I will probably demand a naming fee. He is an affable, soft spoken man, conveying a quiet, comfortable confidence that is almost simultaneously neighborly. In another life he would be a guidance counselor, instead of the engineering-entrepreneur-author that he was evolved into.