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Hennessy becomes NBA’s first global spirits partner

CEO Reporter

Basketball Player Reinhardi Omondi Odhiambo in action. In Kenya, Hennessy and the National Basketball Association (NBA) launched the partnership officially with an event at the Nyayo Stadium, bringing together basketball players, basketball fans, artists, and cognac lovers.

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Hennessy, the world's best-selling cognac, and the National Basketball Association (NBA) have announced a global expansion of their partnership, making Hennessy the "Official Spirit of the NBA" worldwide. The multi-year agreement, which marked the league's first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy's relationship with the NBA. In Kenya, Hennessy a

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