From BMCE Bank of Africa to simply, “Bank Of Africa”— a story of commitment to Africa, resilience, and growth of one of Africa’s largest banking groups As strong as a group and as close as a partner; inside Bank of Africa’s Group rebranding and what it means for its subsidiaries, including Uganda.

The rebranding from Banque Marocaine du Commerce Extérieur (BMCE) Bank of Africa” to simply, Bank of Africa- is aimed at realigning its name to its renewed pro-Africa agenda. The new visual identity now highlights the name ‘Bank of Africa' and its belonging to BMCE Group. Alongside the name, is the new corporate icon that is in the shape of a cut diamond, which is a reference to the African continent and its resilient growth, according to Mr. Arthur Isiko, the Bank of Africa Uganda Managing Director.