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During the weekend, soda became pricier than beer at the much-anticipated OBA Fest, thanks to unbeatable discounts offered by Stanbic Bank’s Flexipay platform. For the first time in festival history, revellers saw soft drinks like soda retailing at UGX 3,000, while beer was available for as little as UGX 1,000—if purchased through the Flexipay mobile app.
The festival, which took place at Jahazi Pier in Munyonyo from Friday through Monday, drew thousands of partygoers, eager to enjoy a star-studded lineup, food, and drinks.
“Flexipay is a lifestyle product that enables people to transact without having cash. We have done this because we wanted to enjoy and give our customers an unforgettable OBA experience,” said Jackie Abwol, the Flexipay Marketing Manager.
Abwol added that she wants Ugandans to know that every time they see a Flexipay sponsorship at any event, they should expect massive discounts on food beverages and tickets, which are usually sold at flash sales.
“By the way, Flexipay is not just a ticketing platform, one can pay all utility bills, shop, buy goods and services, send money to banks and Mobile Money to people both in Uganda and across the region,” Abwol said, adding that the app is here to revolutionize the cashless economy.
Murungi Alex, one of the revellers at the event, highlighted that the offer extremely exceeded his expectations and enjoyed every bit of the party because he was not worried about expenditure.
“I couldn’t believe my eyes when I saw the prices, I first thought it was a joke until the MC announced it more than three times. So I went with them to the tents and paid UGX 10,000 via the USSD *291#, but I was shocked they handed me 10 bottles – I even failed to carry them! This has never happened ever since I started attending concerts. I’m telling you, these Flexipay happy hours made OBA Fest truly special.” Murungi said
OBA Fest, organized by Uganda Breweries Limited in collaboration with Talent Africa and Swangz Avenue, has grown to become a must-attend regional event, and this year’s edition delivered on its promise. A star-studded lineup featuring Vinka, Bebe Cool, Azawi, and Fik Fameica kept the crowds on their feet, with hosts Sheila Saulta and Dagy Nyc leading the charge.
For many, the festival wasn’t just about the music—it was about enjoying a unique, cashless festival experience powered by Flexipay. Revellers paid for everything from tickets to drinks with ease, demonstrating Flexipay’s vision of transforming Uganda’s cashless economy.