|
Getting your Trinity Audio player ready...
|
Equity Bank Uganda is commemorating the Customer Service Week 2024 with a series of engaging events for clients, customers, and staff across the country. Starting October 7th to 11th, the bank has embraced the theme “Above & Beyond,” celebrating its commitment to exceptional customer service with special promotions, unique deals, and surprise activities aimed at thanking customers for their loyalty.
As part of the celebrations, Equity Bank’s Senior Executive Management, including the Heads of Departments, swapped their corporate roles for frontline duties at various branches. Executives were seen welcoming clients, opening accounts, registering mobile banking users, and engaging in one-on-one conversations with customers to understand their needs better. This hands-on approach underscores the bank’s commitment to personalizing its services, ensuring customers feel valued at every touchpoint.
Customer Service Week is an international festival that takes place every year during the first full week of October. It is focused on recognizing the significance of customer service and the individuals who provide support and assistance to customers daily.
In a video released by Equity Group, Dr. James Mwangi, Group CEO of Equity Group Holdings, stated that: “This is a week that reminds us of the importance of Customer Service Excellence. We seek to go above and beyond to deliver to the customers the promise that we have made to them. It is about providing you with the right products and services that enhance your ability to exploit opportunities for growth. Our duty and our commitment to you is excellent customer service”.
Speaking to clients and customers at the Kabalagala Branch, Equity Bank Uganda Managing Director, Mr. Anthony Kituuka, stated that providing excellent service to customers is the cornerstone upon which Equity Bank was established.
“Customer service is more than just a term or corporate jargon at Equity Bank; it is a tradition that is ingrained in the way that the bank handles customers in accordance with the concept of “Respect and Dignity for Customers—Treating every customer with respect and ensuring that their dignity is upheld”, he said.
“At Equity Bank, customer service also encompasses the full of the interactions that the bank has with its customers, including everything from initial inquiries to follow-up support for signed up customers”, he continued as he engaged with clients and customers, helping them with their ATM card applications, opening accounts whilst having some great conversations about how Equity Bank Uganda can improve their services.
From the perspective of Equity Bank, customer service is concentrated on giving assistance, addressing problems, and ensuring the pleasure of every customer. This is true regardless of the type of bank balance or the amount of money that a customer has in their account, every customer is important.