Entertain and get indulged, bore and get ignored

Getting your Trinity Audio player ready...

By George Wabweyo Let’s get real about it; marketing campaigns today and their messaging, face stiff competition from their own audiences today. Consumers are not out there waiting for brands to hit them with their next creatively packaged messages; they are creating their own cultural messages and “new-media-moments,” on their phones with simple meme-making apps. In less than five min