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Esteemed Customers,
Over the years, DTB has prided itself as a contributor to the financial well-being of our customers by offering them unmatched services and innovative solutions, anchored on convenience, agility in response and ease of access.
The year 2022 was pivotal for DTB. It was also an inflection year for us, with the conceptualisation of our business growth strategy ushering in an exciting new phase in our journey towards achieving socioeconomic relevance.
Underpinning the strategy is our over-arching objective, which is to contribute to Uganda’s social and economic growth in a meaningful, impactful, and sustainable way. This is by continuously offering holistic financial solutions to deepen access to financial services not just to the banked but also to the underserved segments and sectors in our markets.
Informed by this, we spent the better part of 2022 laying a solid foundation for the successful implementation of DTB’s growth strategy focused on building and enriching our customer value propositions and investing in people and digital capacities and skills.
Our People
For us to successfully implement our strategy, an enthused and engaged employee complement is an irreducible minimum. Informed by this imperative value, we are continuously investing in upskilling them to enhance their ability to successfully address existing and emerging market opportunities, and in improving their welfare.
In 2022, our employees underwent various specialised trainings, with a particular focus on customer service, Anti-Money laundering, cyber security, fraud awareness and sustainability matters, in line with market developments.
To increase our agility and drive our market penetration strategy, we recruited a 50-member strong sales team to drive lead generation.
Customer Value Proposition
We operate in an environment where our customer is multi-banked, and we increasingly face competitor pressures in the form of new products and services, especially mobile/digital offerings. We are also witnessing a generational change amongst our customers, with millennials increasingly influencing market dynamics.
Against this backdrop, in 2022, DTB was awarded the most innovative Bancassurance agent by the Insurance Regulatory Authority of Uganda. The Bank was also awarded as the Best Personal Banking Institution in Uganda 2022 by a Kampala- based public relations agency, Public Opinions International. DTB was also recognised as the Best Digital Bank by the People’s Choice Awards 2022, following a countrywide survey conducted by Muyz Plus International, a Uganda-based research agency. Further, the bank was also awarded the best bank in customer service by Uganda Revenue Authority.
The Bank partnered with MTN Uganda and opened an escrow account to serve their customers better for Mobile Money Float purchases at DTB branches, Agents and through internet banking. We also partnered with Mastercard to launch a financial inclusion campaign in the West Nile Region.
Responsible Corporate Citizen
In 2022, we entered into a three-year partnership with the Uganda Red Cross to augment blood donation initiatives by members of the public who operate in close proximity to our country-wide branch network.
We also partnered with the Uganda Wildlife Education Centre to conserve the environment and promote education initiatives in schools which are run by the Uganda Police Force.
Recognising the importance of promoting an inclusive culture in the workplace and in our interactions with our stakeholders, we further improved the gender ratio (female to male) in our workforce to 58:42 as of December 2022 from 54:46 at the end of 2021.
Conclusion & looking forward
Looking forward, we will continue to invest in our people, systems and processes to improve our internal efficiencies and agility. We are also leveraging the power of partnerships, to scale the impact of our solutions and initiatives. We are looking at a future where we will go beyond banking by positioning ourselves as a technology firm with a
banking licence. Our ultimate aim is to offer sustainable value creation for the benefit of all our stakeholders. Finally, I would like to appreciate the Board Chairman and Directors for their continued guidance and support.