News & AnalysisThought Leadership

Customers of exiting firms deserve a seamless & memorable transition

by CEO Reporter
Henry Njoroge, Director Marketing, Airtel Uganda. he notes that businesses today are slowly moving away from traditional marketing due to the increasing number of online community and embracing new go-to-market approaches like influencer marketing and use of smartphones to reach their diverse clientele across the country and borders
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By Henry Njoroge There’s no doubt that the COVID-19 pandemic has impacted Uganda in both an undesirable and positive way to some extent and this trend will continue– at least for the next couple of years. The last few weeks have been uneventful for the larger part of private sector in Uganda, all because of the manifestation of the dark side of the pandemic that has left over 4.5 million

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