The Big Story

Covid-19: Media industry bleeds as adverts dry up against rising costs of operation

by Muhereza Kyamutetera
Existing pre-pandemic pressures have exacerbated the challenges faced by media houses due to Covid-19 related restrictions. Newspaper business are the most hit
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The media industry is well known for telling everybody’s story and hardly their own, but the economic crisis caused by Covid-19 has changed all this. For the first time in a long time, we have seen major media groups in Uganda coming out openly about their economic hardships cutting costs by pulling down some publications and cutting salaries which take the bulk of costs of operation. 88.2

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About the Author

Muhereza Kyamutetera is the Executive Editor of CEO East Africa Magazine. I am a travel enthusiast and the Experiences & Destinations Marketing Manager at EDXTravel. Extremely Ugandaholic. Ask me about #1000Reasons2ExploreUganda and how to Take Your Place In The African Sun.