Uganda Breweries Limited (UBL) has named Catherine Twesigye as the new Head of Premium Spirits, marking a strategic move to bolster leadership in Uganda’s rapidly expanding premium and reserve spirits segment.
Catherine is a dynamic commercial leader with over ten years of experience in marketing and sales. She brings a compelling mix of strategic thinking, consumer understanding, and creative flair. Her career has spanned multiple markets and categories, consistently delivering transformative growth for some of the region’s leading brands.
Her appointment comes at a defining moment for UBL, as the company intensifies its ambition to lead in luxury experiences and reimagine premium indulgence for the evolving Ugandan consumer. In her new role, Catherine will oversee a prestigious portfolio that includes Johnnie Walker, Singleton, Don Julio, Tanqueray, Baileys, and other global icons. Her mission is to drive growth, elevate brand experiences, and enhance cultural relevance in a fast-changing market.
Known for combining business strategy with cultural storytelling, Catherine has launched award-winning campaigns and pioneered consumer-driven innovations. Her work is not only commercially impactful—it forges emotional resonance and cultural connection.
Her leadership style is anchored in empathy, resilience, and a gift for nurturing high-performing, inclusive teams. Colleagues commend her collaborative approach, sharp strategic focus, and her ability to galvanize teams toward shared, ambitious goals.
From Kenya, Mutuma’s story was written at KIUCatherine has repeatedly delivered breakthrough results by navigating complex market dynamics, cultivating strong agency partnerships, and pushing creative boundaries for how brands engage with culture.
Prior to this role, she held key leadership positions across East Africa. She spent three years as Senior Brand Manager at EABL in Nairobi before returning to UBL in August last year as Emerging Channels Project Manager—a bespoke role in which she identified new growth frontiers within just eight months, paving the way for her latest appointment.
Her elevation underscores UBL’s continued commitment to investing in top-tier talent and consumer-first leadership. With Catherine now leading Premium Spirits, the division is set to scale new heights—delivering refined experiences, cutting-edge innovation, and bold, culturally resonant storytelling that speaks to the aspirations of modern Ugandan consumers.