Brand Loyalty: How to build great brands as told by leading experts

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By Silvia Nyambura  Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, one of  the world's leading creative agencies, in his book ‘Lovemarks’  introduces a marketing concept whose intention is to replace brands as key components of consumerism and business. This concept argues that owing to the revolution of consumer habits, products need to develop from brands because brands onl