brainchild BCW, a Uganda-based reputation management, digital, and experiential agency, has announced a brand refresh, unveiling a new identity as brainchild Burson. The announcement was made at the agency’s offices in Naguru, Kampala, and comes as the firm marks ten years of service across Uganda, Rwanda, and South Sudan.
Previously known as brainchild BCW, the rebrand aligns the agency more closely with Burson, Africa’s largest PR network and a global communications company, with which it maintains an exclusive affiliation in Uganda and Rwanda.
A Decade of Driving Reputation Excellence
Since its founding in 2014, brainchild has consistently delivered high-impact communication strategies that have helped shape brand narratives, boost reputational equity, and drive business growth for leading corporates and institutions across Uganda, Rwanda, and South Sudan.
Today, as it celebrates a decade of service, the agency boasts an impressive portfolio of accolades — including Best PR Campaign at the Uganda Marketers Awards (2024), Gold for Best Use of Influencer Marketing at the UAA Silverback Awards, and Best PR & Digital Agency by MEA Markets and AI Global. Its campaigns for clients like Uganda Breweries Limited, Airtel Uganda, Crown Beverages, and Mastercard Foundation have earned Certificates of Excellence at the SABRE Awards Africa.
But the rebrand is not just a celebration of past achievements — it’s a pivot toward a future shaped by bold creativity, strategic counsel, and measurable impact.
A New Identity, A Renewed Purpose
The new name, brainchild Burson, signals the agency’s strengthened partnership with Burson, Africa’s largest PR network and a global communications powerhouse. As Burson’s exclusive affiliate in Uganda and Rwanda, brainchild Burson gains deeper access to international best practices, talent networks, and digital innovation.
“This rebrand is more than a name change,” noted Denise Kayiraba, the newly appointed Business Unit Head of brainchild Burson. “It signifies our continued evolution as a trusted partner for clients seeking innovative and powerful communication solutions. It reaffirms our commitment to delivering strategic creativity and measurable results that elevate brand reputations.”
Kayiraba, whose appointment was also formally announced during the rebrand launch, brings with her a forward-thinking approach to leadership. Her vision? To position brainchild Burson as East Africa’s most innovative and effective reputation agency.
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According to Walter Wafula, Ag. CEO of fireworks Advertising — the parent company of brainchild Burson — the rebrand reflects a timely and strategic evolution in an increasingly complex communications landscape.
“In today’s world — shaped by AI, digital disruptions, and growing environmental consciousness — our clients need agile, innovative partners more than ever,” Wafula said. “This refresh demonstrates our unwavering dedication to helping brands stay relevant, competitive, and connected.”
Wafula praised the brainchild Burson team for consistently delivering value and innovation, calling the new chapter a testament to the agency’s core purpose: to move the world through ideas.
He also extended gratitude to global partners, including Burson and Quake Rwanda, for their collaboration in scaling brainchild’s capabilities and regional presence.
Building for the Region
Looking ahead, brainchild Burson is doubling down on its East Africa strategy, investing in creative talent, regional capacity, and tech-driven tools to support integrated campaigns in Uganda, Rwanda, and South Sudan — with an eye on further regional expansion.
At the core of its operations remains a deep commitment to client success, community impact, and sustainable innovation.
As the communications world continues to evolve, brainchild Burson stands ready — rebranded, re-energized, and resolute in its mission — to lead the way in shaping narratives, building reputations, and powering the next chapter of brand growth across East Africa.