An Open Letter To President Museveni  ⏤ Tourism without marketing, is like winking at tourists in darkness

Lake Nkugute in Rubirizi District, western Uganda is one of the many natural attractions whose potential is yet to be fully tapped. AUTO believes that by progressively increasing tourism budgets to between 25% and 50% of industry contribution to GDP and addressing most of the investment constraints, Uganda's dream of attaining USD5 billion tourism revenues by 2028 and USD20 billion by 2040 can be accelerated and realised.