Airtel Africa on a charm offensive as enabler of young Africans’ dreams and ambitions in a new ‘Reason to Imagine’ brand campaign Muhereza Kyamutetera 2 years ago Airtel Uganda Directors unveiling the new campaign a new brand campaign focused on building a deeper emotional connection with Africa’s youth. The campaign includes a new strapline for Airtel Africa: ‘Reason to Imagine’. This Is Premium Content. Subscribe And Save On Unlimited Access With Our Best Offers! Subscribe Log In