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Airtel Africa on a charm offensive as enabler of young Africans’ dreams and ambitions in a new ‘Reason to Imagine’ brand campaign 

Muhereza Kyamutetera Muhereza Kyamutetera

Airtel Uganda Directors unveiling the new campaign a new brand campaign focused on building a deeper emotional connection with Africa’s youth. The campaign includes a new strapline for Airtel Africa: ‘Reason to Imagine’.

For more than 5 years, Airtel Africa has been positioning itself as the ‘Smartphone Network’ and putting its money where its mouth is, with key investments in improving internet connectivity…

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