Industry & AnalysisThe Big Story

Airtel Africa on a charm offensive as enabler of young Africans’ dreams and ambitions in a new ‘Reason to Imagine’ brand campaign  After more than 5 years of profitably endearing itself to the African continent as the ‘Smartphone Network’, Airtel Africa is on a new charm offensive to functionally and emotionally win more hearts and share of wallets of the continent’s youth by positioning itself as an enabler of young people’s dreams and ambitions through relevant digital and financial inclusion solutions.

Airtel Uganda Directors unveiling the new campaign a new brand campaign focused on building a deeper emotional connection with Africa’s youth. The campaign includes a new strapline for Airtel Africa: ‘Reason to Imagine’.
by Muhereza Kyamutetera

For more than 5 years, Airtel Africa has been positioning itself as the ‘Smartphone Network’ and putting its money where its mouth is, with key investments in improving internet connectivity…

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About the Author

Muhereza Kyamutetera is the Executive Editor of CEO East Africa Magazine. I am a travel enthusiast and the Experiences & Destinations Marketing Manager at EDXTravel. Extremely Ugandaholic. Ask me about #1000Reasons2ExploreUganda and how to Take Your Place In The African Sun.

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