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Airtel Africa on a charm offensive as enabler of young Africans’ dreams and ambitions in a new ‘Reason to Imagine’ brand campaign After more than 5 years of profitably endearing itself to the African continent as the ‘Smartphone Network’, Airtel Africa is on a new charm offensive to functionally and emotionally win more hearts and share of wallets of the continent’s youth by positioning itself as an enabler of young people’s dreams and ambitions through relevant digital and financial inclusion solutions.
Airtel Uganda Directors unveiling the new campaign a new brand campaign focused on building a deeper emotional connection with Africa’s youth. The campaign includes a new strapline for Airtel Africa: ‘Reason to Imagine’.