By Our Reporter
MTN has emerged as the Most Admired brand according to a report by the African Business Magazine. Samsung, jumped to number two from number 3 in 2014, while Coca Cola, the most admired brand in 2014, dropped to the third most admired brand. In addition, MTN has been declared the Most Valuable African brand followed by Multichoice and Kenya’s Safaricom respectively.
Speaking at the launch of the Report at 4th Annual Brand Africa 100: Africa’s Best Brands Gala Dinner in Johannesburg, Omar Ben Yedder the African Business Group Publisher said, “This year we have broadened the scope of our survey, tracking 22 countries and casting the net to a much wider audience. This is the most comprehensive research on brands in Africa out there. Surprisingly, the rankings have not changed much and that shows us the increasing globalization of brands and their dominance throughout the world.