Adam Ikdal starts new role as Chief Strategy Officer at Standard Bank group

Adam Ikdal has on Monday, February 14 begun his new journey as the Chief Strategy Officer of the Standard Bank Group (SBG).

His new responsibilities include strategy development and ensuring that the Group reaches its ambitious strategic ambitions.

Prior to joining Standard Bank, he was a Managing Director and Senior Partner at Boston Consulting Group (BCG) in South Africa with more than 25 years of experience serving leading institutions across Europe, the US, and Africa.

He was the head of BCG Norway for five years and was the head of BCG South Africa for five years.

“I wish to thank all my colleagues and friends at BCG for an amazing time and look forward to this next exciting chapter!” said Ikdal.

Just recently, Standard Bank emerged as the most valuable banking brand on the African continent for 2022 in Brand Finance’s annual ranking of the world’s Top 500 Banking Brands, after increasing its brand value by 26% to USD1.583 billion.

This significant increase in brand value has seen Africa’s largest financial services organisation by assets jump 17 places to rank 145th globally. For a third consecutive year, Standard Bank has also increased its reputation score above the South African banking sector average.

Every year, Brand Finance puts 5000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across different sectors and countries. The world’s top 500 most valuable and strongest banking brands are included in the annual Brand Finance Banking 500 ranking.

In 2019, Standard Bank began a journey that fundamentally redefined its business. As it undertook a future-ready transformation and the expansion into a platform business, it also introduced a comprehensive brand repositioning, the first in 10 years, culminating in the launch of the ‘It Can Be’ brand promise in 2020.