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The Uganda Marketing Excellence Awards (UMEAs) are back. Excelling brands and professionals will be celebrated on Friday, December 1st, 2023, in the 3rd edition of the awards, which organisers say, are aimed at “allowing brands, agencies and marketers to showcase their marketing successes, and amplify the quality of their businesses”.
The UMEAs 2023 edition was announced at a press conference held at the Kampala Serena Hotel, on Wednesday, September 20th 2023.
Evolve Africa, the organisers of the prestigious Marketers Biggest celebration, said this year’s edition will be a red carpet and black-tie event, to be held at the Kampala Serena Hotel.
Addressing the media, Evolve Africa Co-Founder Shafique Ssemakula, said the awards shall span all aspects of the marketing profession, including; Communications, Advertising and Public Relations.
“The UMEAs will explore how well brands, marketers and their agency partners have leveraged different media channels, digital and traditional, to create campaigns that have made a powerful impact on their target audiences and businesses,” Ssemakula said.
“This year we are proud to be joined by I&M Bank Uganda, the leading financial growth partner. Our partnership is the beginning of a long-term relationship that we hope to be an abler for the growth of the marketing industry as a whole,” Ssemakula remarked.
Ssemakula also said entries for participation in the UMEAs 2023 are open via www.umeawards.org. Participation is free and open to all organisations that have engaged in marketing activities.
The awards categories
The UMEAs 2023 will have new special categories of ‘Best ESG Campaign Award, Best not-for-profit/Social Good Award and Rising Agency of the Year as the newest additions to this year’s awards list.
Other categories are:
1. Advertising Campaign Of The Year
2. Best Use Of Partnership Marketing
3. Best Use Of Digital Marketing
4. PR Campaign Of The Year
5. Best Innovation- New Product/ Service/Process
6. Experiential Marketing Campaign Of The Year
10. Agency Of The Year
11. Marketing Campaign Of The Year
12. UMEAs Marketing Pioneer Award
The jury
Evolve Africa also presented a six-member jury of renowned industry professionals that were selected based on leadership, contribution towards the profession, experience, and academic qualifications. The jury will oversee the nomination and critical awards winner selection for the UMEAs 2023.
Ssemakula noted that the jury shall determine all nominations, but the public vote which shall be transparently conducted on the UMEAs website, will be considered for six (6) of the eleven (11) categories of the awards.
“The jury shall solely decide on the winners of the four other categories. The major aim of establishing a jury is to ensure professionalization of the processes, credibility, transparency, and fairness,” Ssemakula noted.
The jury includes; Dr Benedict Mugerwa Ph.D. (Head professional courses, UMI), Ngulumi Immaculate Nabatte(Chief Manager Marketing & Branding, CentenaryBank), John Paul Okwi (Senior Manager events & Sponsorships, MTN Uganda and the Jury President), Rogers Anguzu (Commercial Director, Crown Beverages Ltd) Barbra Arimi Teddy (Head Marketing& Communications, NSSF), as well as Jackie Namara, (CEO IguruConsult Ltd).
Ssemakula said that the nomination criteria and eventual winners for the Uganda Marketing Excellence Awards 2023 shall be based on three major aspects; alignment to strategy, implementation and impact based on objectives set.
“To submit an entry for any of the categories, one should simply visit the UMEAS website, or follow this link: https://umeawards.org/entry-submission-form/
The deadline for entries for the UMEAs 2023 edition is October 22nd, 2023.
The winners of the UMEAS 2023 will be announced on December 1st, 2023, and the awards gala on December 1st at the Kampala Serena Hotel.
The UMEAS 2023 are organized by Evolve Africa and proudly sponsored by; I&M Bank Uganda, Daily Monitor, KFM, NTV, Spark TV, NSSF, Equity Bank, Kampala Serena Hotel, UDB, Radio City, Matooke Republic, Kadanke Brand House, Wango App and Centenary Bank.