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Growing Internet Access in Uganda requires Affirmative Action on Smartphones

by CEO Reporter
Henry Njoroge, Director Marketing, Airtel Uganda. he notes that businesses today are slowly moving away from traditional marketing due to the increasing number of online community and embracing new go-to-market approaches like influencer marketing and use of smartphones to reach their diverse clientele across the country and borders
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By Henry Njoroge – Marketing Director, Airtel Uganda The President of Uganda, His Excellence Yoweri Kaguta Museveni recently commissioned the Regional ICT Infrastructure and E-Government Services in Gulu City and called for the adoption and use of ICT in public service delivery in transforming Uganda into a knowledge-based economy. The Uganda Vision 2040 identifies ICT among the key driver

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