The Big Story

POATE 2021 is a marketplace for key players in the tourism sector, to meet, share profile and close deals – UTB’s Lilly Ajarova

by CEO Reporter
Lilly Ajarova, Uganda Tourism Board Chief Executive Officer. She dedicates the win to players in the private sector tourism value chain who braved the past two challenging years and on whom hopes of recovery are banked
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Uganda Tourism Board (UTB) is set to hold the first-ever Virtual Pearl of Africa Tourism Expo. The 3-day event is scheduled to take place on 27th – 29th April 2021 under the theme “Restarting Tourism for Regional Economic Development.” In an interview, Lilly Ajarova, UTB CEO, talks about the event; what it is about and what it is meant to achieve Tell us about POATE Lilly: POATE is

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