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Uganda Tourism Board taps reigning World 10,000m Champion Joshua Cheptegei to market Destination Uganda’s untold story to the world

by CEO Reporter
LEFT-RIGHT: UTB Chief Executive Officer, Lilly Ajarova; Joshua Cheptegei, the new Destination Uganda Brand Ambassador; Minister of Tourism, Wildlife and Antiquities, Rtd. Col. Tom Butime and UTB Board Member, Eddy Kirya during the unveiling of Cheptegei as the new Destination Uganda Brand Ambassador. Government is undertaking several initiatives to revive the sector. Courtesy photo
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Ahead of expected recovery of the global tourism sector in late 2021 and beyond, Destination Uganda has kicked off a campaign to reposition herself as Africa’s most competitive destination for tourists and tourism investments. Destination Uganda has unveiled, its own Joshua Kiprui Cheptegei, the reigning World 10,000m Champion as its brand ambassador.   Uganda Tourism Board (UTB), the

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