By Our Reporter
Uganda Breweries Limited (UBL) and Majestic Brands, the investment arm of the Buganda Kingdom, have officially launched Ngule, an official beer of the kingdom. Ngule is a Luganda word that means ‘crown’ or ‘reward’. The beer, with an alcoholic content of 6% is made from materials that are exclusively sourced locally from the kingdom. Its recommended retail price is Ushs 1,500. UBL and the Kingdom have a revenue sharing agreement that is beneficial to both entities.
Speaking at the launch event on Thursday 21st January, the Katikiro of Buganda, Charles Peter Mayiga hailed Ngule as ‘job-creating’ and ‘wealth-generating’ innovation by the Kingdom that should be embraced by Ugandans as a whole.
“Buganda Kingdom has a 5-year strategic plan that focuses on leveraging all the kingdom’s resources, its people, its strategic location in Uganda as well as the warm relationship it enjoys with Ugandans and non-Ugandans. This beer is one of those projects. It will create jobs and have an impact on Uganda’s economy,
