7 must-know insights from The Innovation Village’s Future of Retail Report; key to post-Covid-19 recovery of Ugandan MSMEs. The future of retail in Uganda: Reimagining and rebuilding a resilient post-Covid-19 retail sector- a thought leadership report by The Innovation Village

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Retail, which, by definition, is made up of businesses that sell to the final consumer, is an important part of Uganda’s economy. It contributes an average of 18% to the country’s GDP and employs about 16% of its labour force and could be the largest employment source. But even before Covid-19 struck, in March 2020, reaching its peak around June 2020, the largely brick-and-mortar sector was